During the Coronavirus pandemic we designed a virtual Parade to comemmorate the 63rd annual Puerto Rican Day Parade. It included Social Media Management for two months and the transmission of the show via ABC7, ABC5 and all their Digital Platforms. The video "Amanacer Borincano" was also produced by the team, becoming viral in a matter of days. Our instagram team, "Emperifollas" created the "Bomba Ole,Ole" piece using content captured during the "Black Lives Matter" protests in NYC during the month of June. All Social Media efforts were designed to attract younger audiences via Instagram and the use of Facebook as our main digital platform.